Creating Connections & Trust on the Regarding Us Page Your brand’s narrative centre is your “About Us” page. “Who are you?” should be the response. What are you doing? Why should consumers give a damn?
Important components to add
Mission Statement: Give a one- or two-phrase summary of your goals.
- For instance: “We craft crispy, golden onion rings that redefine fast-food joy, one ring at a time.”
Tell us/Regarding Us about your background, interests, or special adventure.
- For instance, “[FMMC] began as a food truck that was focused on refining the crunch when it was founded in 2023. Today, we have a cult following and are a popular fast-food staple.
- Values: Emphasise the principles that underpin your brand, such as sustainability, quality, and innovation.
For instance, “We use locally sourced onions and eco-friendly packaging because great taste shouldn’t cost the earth.”
- Team spotlight: Provide brief biographies and pictures of important team members to humanise the brand.
- Visuals: Make use of crisp pictures of your kitchen, product, or satisfied clients.
Encourage customers to place an order, stop by your business, or follow you on social media by using a call-to-action (CTA).
Top Techniques:
- Be succinct but interesting.
- Use a pleasant, conversational tone.
- For credibility, provide endorsements or newspaper coverage.
- Steer clear of technical jargon and concentrate on the advantages.
Official Teaser: Don’t Just Tell, Show
A 60-90 second video that embodies your brand is called an official website trailer. Think of it as your company’s “highlight reel.”
Things to Add:
Hook: Open with an eye-catching image (such as freshly fried onion rings sizzling).
Story: Explain your goal or promise to customers.
Voiceover example: “At [Your Brand], we believe every bite should be an adventure.”
Product/Service Showcase: Display your items in action with close-ups of satisfied customers or crispy onion rings.
Emotion: To arouse emotions (comfort, excitement, nostalgia), use lighting, music, and tempo.
CTA: “Order now” or “Visit us today” are examples of unambiguous next steps.
Advice for Trailers:
- Put quality first by spending money on appropriate lighting, sound, and editing.
- Attention spans are short, so keep it brief!
- For viewers who are muted, include subtitles.
Complement the style of your company (for example, modern minimalism for a health-focused brand or nostalgic feel for a restaurant).
How to Make Your Trailer and Regarding Us Page Match
Employ Regarding Us the same taglines, colours, and tones in both to ensure consistent messaging.
- Cross-Promote: For a dynamic experience, including the trailer on your About Us page.
- Put authenticity first: If your brand is quirky or grassroots, steer clear of highly polished material.
An Example of a Fast-Food Brand Structure
Headline of the “Regarding Us” page:
“From Farm to Fryer: Crafting the Crispiest Rings in Town”
Text excerpt from the trailer:
A golden onion ring is shown being dipped in sauce in a slow motion image.
Summary: “At CrunchCo, we’re not just frying onions—we’re creating moments of pure, crispy joy.”
Need Help?
Templates: For do-it-yourself Regarding Us pages, use programs like Canva or Wix.
Trailer Tools: For simple video editing, use Adobe Premiere Rush or Animoto.